Visual Identity Design
I used the two initials of Rolling Beast to form a letter mark. The letter "R" symbolizes the snow trail skiers leave behind, and the little triangle at the bottom left corner represents the mountain slope, which also draws the silhouette of the letter "B."
Rolling Beast
Rolling Beast is a snow sports garment brand dedicated to the winter sports market in Asia.
My role was to create a unique visual identity for Rolling Beast, making it stand out from other competitors in the field.
Packaging Design
For packaging design (large box for helmet, small box for goggles), the client wanted to incorporate Chinese culture into it. After trying various approaches, we finally settled on the visual expression of Chinese calligraphy. To achieve that, I used clean and powerful brush strokes to mimic the motion of snow splash when skiing.
